Aunt Betsey’s Story

This is a fictionalized story about a lady who enjoyed great success throughout her life investing in the stock market using a simple “Buy and Hold” approach. This article not only tells us how and why she succeeded but how you too can easily master and exploit this truly amazing strategy.

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The Human Factor

The scientific or mathematical view of financial markets, while still strongly supported, is being increasingly challenged by the behaviorist model which states that markets are driven simply by people with all their endearing and sometimes not so endearing beliefs, prejudices, irrationality and idiosyncrasies.

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